Making Money from Facebook by Selling Pages and Accounts: The Opportunity and the Risks
Introduction
There’s a growing type of digital trade that’s gaining more and more demand—especially with the rise of digital marketing and online income opportunities.
Many people are now creating Facebook pages, growing them with followers and engagement, then selling them for a good price.
The same goes for Facebook accounts, especially older ones or those with a targeted audience.
But is this legal? Is it really profitable? How much can you actually make? And what are the risks?
This article will answer everything step by step.
1. Why Do People Buy Facebook Pages or Accounts?
The reason is simple: time and effort.
Creating a new page and growing it to 50,000 followers takes a long time.
Some people want to jump straight into marketing or selling—they don’t have the patience.
Buying a page with an active audience is better than starting from scratch.
Example: Someone marketing beauty products buys a page with a female audience already interested in beauty = ready to sell right away.
2. Types of Accounts and Pages That Are Sold
A. Public Pages (Fan Pages):
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Entertainment, educational, or motivational content
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Real followers and organic engagement
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Ready to be used for marketing
B. Personal Accounts:
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Old (2010–2015)
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Have activity or friend lists
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Often used for running ads or outreach
C. Facebook Groups:
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A group with 100K targeted members is extremely valuable
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You can either sell the group or sell ad spots inside it
3. Where Are These Accounts and Pages Sold?
There are many methods, but the most common include:
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Specialized websites:
PlayerUp, FameSwap, AccsMarket, SocialTradia -
Private groups on Facebook and Telegram
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Direct contact: Searching in groups and messaging page owners directly
4. How Much Can You Earn from Selling a Page or Account?
It depends on:
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Number of followers
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Audience type (e.g. female? American?)
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Engagement rate (very important!)
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The niche (e.g., health & fitness is more profitable)
Approximate examples:
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A page with 10K real followers: $50–$100
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A 50K active page: up to $300
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A 100K+ page in a profitable niche: up to $800 or more
5. How to Build a Page That's Sellable
A. Choose a high-demand niche:
Health, beauty, humor, sports, motivation, daily life hacks...
B. Post daily content:
Images, videos, texts
Let engagement grow naturally
C. Target a loyal audience:
E.g., women interested in recipes, or young people interested in gaming
D. Avoid too many external links:
Buyers prefer a clean page
E. Build trust:
Reply to comments, stay active
6. How Is the Sale Process Done?
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The buyer contacts you
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You agree on a price
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You transfer the page or account:
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Pages: Add the buyer as Admin, then remove yourself
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Accounts: Change the email and password
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Payment:
PayPal, Binance, or trusted escrow services
Tip: Always use a trusted middleman to protect yourself.
7. Is This Legal? What Are the Risks?
Facebook prohibits selling accounts or pages. It goes against their terms of service.
If discovered, they may:
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Delete the account or page
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Ban ad access
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Suspend or flag the account
How do people avoid detection?
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They operate outside of Facebook
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They transfer ownership gradually (e.g., adding a new Admin and waiting before removing the old one)
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They do “stealth transfers” to avoid detection by Facebook’s system
8. Smart Tips to Profit Without Getting Banned
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Build pages in non-sensitive niches (avoid politics, religion)
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Don’t switch accounts/pages too suddenly
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Focus on organic, natural content
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Prioritize engagement quality, not just follower count
9. A Legal Alternative: Rent Your Page Instead of Selling It
If you want a safer, more legal approach:
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Instead of selling your page, rent it (e.g., promote someone’s ad for $30/week)
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Promote other people’s content
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Collaborate with stores or influencers
This is a more legal method and avoids the risk of being banned.
Conclusion
Selling Facebook pages and accounts can be a profitable venture, but it’s full of risks and requires intelligence and professionalism.
If you focus on growing real engagement and building valuable audiences, you can turn your pages into digital assets—whether you sell, rent, or partner with others.
However, always stay aware of the rules and avoid shady practices.
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