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How to Make Money on TikTok in 2025: 5 Proven Strategies for Beginners

Introduction
TikTok is no longer just a platform for dancing teens—it’s now a powerful tool for content creators to earn real income. With over a billion active users, the platform offers a variety of monetization opportunities, even for complete beginners. In this guide, you'll discover five proven strategies to make money on TikTok in 2025—even if you're starting from scratch.

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1. Join the TikTok Creator Fund

The TikTok Creator Fund is an official way the platform rewards creators for producing engaging content.

How It Works

TikTok pays eligible creators based on video views, engagement rates, and audience location.

Requirements (2025)

• Must be 18 years or older

• Have at least 10,000 followers

• Achieve 100,000 video views in the last 30 days

• Create original content that follows TikTok's community guidelines

Pros

• Earn passive income from your content

• Easy to join once eligible

Cons

• Low earnings per 1,000 views

• Not available in every country

Pro Tip: Use the Creator Fund as a bonus income stream, not your main one.

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2. Affiliate Marketing on TikTok

Affiliate marketing is one of the easiest and most scalable ways to earn money on TikTok.

How It Works

You promote a product or service using a unique affiliate link. If someone makes a purchase through your link, you earn a commission.

Where to Find Affiliate Programs

• Amazon Associates

• ClickBank

• ShareASale

• Impact

• Digistore24

Content Ideas

• “Top 3 gadgets under $50”

• “This app pays you to walk!”

• “The book that changed my mindset”

Pro Tip: Use tools like Linktree or Beacons to share multiple links in your bio.

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3. Sponsored Content and Brand Deals

Brands are constantly looking for micro-influencers to promote their products—even those with a small but loyal following.

How It Works

A brand pays you to create content that features or reviews their product.

What You’ll Need

• A consistent content niche (e.g., fashion, tech, fitness)

• High engagement rates

Where to Find Brand Deals

• TikTok Creator Marketplace

• Collabstr

• Influencity

• Direct outreach via email or Instagram DM

Pro Tip: Create a media kit showcasing your follower stats, niche, engagement, and past work to attract sponsors.

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4. Sell Your Own Products or Services

You don’t need a big business to sell on TikTok. Many small creators make money by offering products or services related to their niche.

Examples

• Sell custom T-shirts using print-on-demand platforms like Printful or Teespring

• Offer digital products like eBooks, templates, or Notion planners

• Promote services like freelance design, consulting, or coaching

Useful Platforms

• Shopify or Etsy for physical products

• Gumroad or Payhip for digital goods

• TikTok Shop (in supported countries)

Pro Tip: Use storytelling to market your products. For example: “Here’s how I solved [problem] using [product].”

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5. Go Live and Receive Virtual Gifts

Live streaming allows creators to earn money through virtual gifts sent by viewers, which can be converted into real cash.

Requirements

• Be 18 or older

• Have at least 1,000 followers

Tips to Increase Live Income

• Stream during peak hours

• Engage actively with your viewers

• Offer value: Q&As, mini-games, shoutouts, etc.

Important: Avoid spammy behavior or begging. Make your streams interactive and valuable.

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Bonus: Combine Multiple Income Streams

The most successful TikTok creators use multiple monetization methods. Here’s a sample game plan:

1. Grow your audience by posting viral, niche content

2. Promote affiliate products with value-added videos

3. Host weekly live sessions to engage with followers

4. Sell your own digital or physical product

5. Accept brand sponsorships once you have social proof

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Final Tips for Beginner TikTok Monetization

• Pick a niche: Focused content builds a loyal audience

• Be consistent: Post 1–3 times daily to stay relevant

• Follow trends strategically: Adapt them to your niche

• Use keywords in captions: Help users find your content

• Engage in comments: Build a true community, not just an audience

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Conclusion

Monetizing TikTok in 2025 is more accessible than ever—even for complete beginners. Whether you choose the Creator Fund, affiliate marketing, product sales, or brand deals, the key is to start small, stay consistent, and diversify your income streams.

With the right strategy and effort, your TikTok side hustle can become a full-time income source. So what are you waiting for? Start your journey today.